Brand Development
Al Ghanah Group
Building a brand identity that commands respect.
Service
Brand Development
Industry
Corporate
The Challenge
Al Ghanah Group needed a unified brand identity that reflected their diversified portfolio — from real estate to hospitality. Legend Media developed a comprehensive visual system including logo, color palette, typography, print collateral, and digital templates that bring cohesion to complexity.
The Process
We conducted extensive workshops with the board of directors to uncover the core legacy of the business. By distilling four decades of history into a modernized brand architecture, we created an adaptable identity system that functions seamlessly across all their subsidiaries.
Augments
Augments are add-on components or properties that enhance a design system's performance. They introduce new capabilities, expand functionality and improve how the system works across contexts.
Outcomes
The Impact
Brand Cohesion
All 7 subsidiary brands now operate under a unified visual system while maintaining individual character.
Recognition Lift
Brand recognition among target demographics improved by 45% within six months of the rebrand.
Market Position
The modern identity repositioned Al Ghanah as a forward-thinking group, attracting new partnerships.
Employee Pride
Internal engagement surveys showed significant improvement in brand pride post-launch.
Press Mentions
“Al Ghanah's bold new brand”
“Corporate identity redesign”
“Branding that builds empires”
“Regional corporate rebrand”
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