Brand Development & Videography
Gulf Air
The national carrier, reimagined for a new era.
Service
Brand Development & Videography
Industry
Aviation
The Challenge
Gulf Air's visual refresh required a campaign that honoured heritage while signalling ambition. Legend Media produced a cross-platform brand film, environmental graphics for the Bahrain hub, and a social-first content strategy that reached ten million travellers in its first quarter.
The Process
Shooting extensively across an active airport runway required military precision. We merged live-action aircraft tracking with intimate, character-driven lighting inside the cabins, creating a cohesive visual style that bridged massive scale with human emotion.
Augments
Augments are add-on components or properties that enhance a design system's performance. They introduce new capabilities, expand functionality and improve how the system works across contexts.
Outcomes
The Impact
Campaign Reach
The launch campaign reached over 10 million unique viewers across digital and broadcast channels.
Recall Uplift
Aided brand recall among core demographics rose 62% within the first three months of the campaign.
Bookings
Direct booking conversions from social channels grew 35% during the campaign window.
Heritage & Modernity
Focus groups praised the balance of Bahraini heritage with a contemporary premium feel.
Press Mentions
“Gulf Air's bold visual pivot”
“Legend Media takes flight”
“National carrier's new look”
“Airline branding done right”
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